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We take a huge moral responsibility for doing the right thing for ‘our guys’. In our world, we believe that we have the experience, the financial clout, the expertise if we decide to work together to launch a business, then SSG had better be there to help you every step of the way. This is not a contractual thing for us, it is a moral obligation which we take very seriously. Whatever happens, we will be upfront, honest and caring. We think that is the least we can do. As we keep saying, ‘once we are in it, we are in it’.

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