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The Name Game

by MATT WOODHOUSE / Friday 21st October 2016

The Name Game

Your company name is really important, it’s who you will be as a new business, who you will be as a brand. It’s the name people will remember. It’s going to be your website, your email address – it’s going to be EVERYWHERE! Now for some lucky people, this name just pops into their heads and they love it. This is either magic or witchcraft – I don’t know how they do it, but I am seriously jealous!

If you are struggling, spend 5 minutes to read this article and then have a play with some of these ideas. This isn’t a “new company name generator”, but rather a way of getting the creative juices flowing to help you develop a name for yourself.

We have all seen the Facebook posts “get your own Star Wars name”. Take the first 2 letters of your mother’s maiden and then add the last 4 letters of your first pets name etc. I am now Jedi Master Matwoo Tiem.

Tesco – a solid brand name came from the founder doing just this. Jack Cohen put the first letters of his main supplier’s name - TES together with the first letters from his surname. TES and Co became TESCO – so it can really work.

So here’s an idea:

1 – Mothers maiden name and the first line of your address.
One of the results we got from our office was:

Draper & Eight Arches – which turns into Draper 8 – Sounds pretty decent doesn’t it?
The introduction of something other than names, like numbers and colours etc. can also help you get more creative.

What’s your favourite colour = blue
Favourite number (or what number did your wear when you played football) = 14
What’s your birth stone = emerald or agate
Pet name = Kipling

I also looked at the meaning of family names – what job did my ancestors do? Where did they come from? I am related (loosely) to Rudyard Kipling – this is how we came up with the dog’s name. There are number of characters from the famous Jungle Book to play with as well. Maybe you have a link to something interesting that you could use?

The other side of my family comes from the Norman invasion of Britain in 1066 – so I looked at translating some words into French to see what happened. I recently saw a client with a very nice watch. So Tag translated into French is Balise. Balise Recruitment?

I think it sounds fairly good too.

It’s all about coming up with as many ideas as you can whilst keeping in mind that this needs to represent your company and what it stands for.

BlueBaloo.com could work (my favourite colour and the bear from the jungle book) for a creative company – but it probably wouldn’t be the best for a criminal law firm. A combination of my partners and my surname could - ManningHouse – it’s a bit more corporate.

Have some fun with it – bounce some ideas around and I’m sure you will come up with something suitable.

We at SSG feel it’s important to come up with a unique company name – something that represents you and your business. As part of the launch process we will check your company name so you don’t get any nasty surprises when you start trading. This is just the first steps on your journey of running your own company and SSG will be there to support you at every step.