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See-saws & Social Media

by MAX JONES / Wednesday 27th July 2016

See-Saw

Remember when you were a kid & you used to go hang out at the park after school? I’m sure we all did it & if you didn’t, you were probably mightily fed up of missing it because of yet another piano lesson organised by your mum or dad, in a feeble attempt to mould you into the next Stevie Wonder. But, if like me, you turned your back on the musical arts as quickly as you could say piano, then you knew the park was the place to be.

After all, it was the ultimate hang-out spot. & one of the most fascinating things about it was, that even in that 30 by 30 square foot enclosed area, there was a microcosm of society. If you were sitting on the swings, you were a certain level of popularity. If you were sitting on the roundabout, I’m afraid you were perhaps just there for the ride. But the see-saw was the place to be. This was where David from football used to hang out. He had all the resources, all the friends, all the looks & all the girls (!).

How did this affect the dynamics of park activity? Well naturally everyone seemed to gravitate towards the see-saw, longingly hoping that through association they would reap some of the many rewards our 10 year old David was experiencing.

If we were to think of the many procurement tools available to recruitment consultants in today’s digital age, which one would you say was the see-saw of the recruitment park? The place that by mere association, brought the best candidates, the best client relationships & ultimate the best increase in placements. Now I appreciate this will be slightly different dependant on what market you’re in, but generally speaking…where’s the see-saw?

In my eyes, Social Media is the see-saw. & much like there’s a clear technique to riding a see-saw, one that I was unable to really ever master until the age of 13/14, creating a worthwhile social media strategy has clear techniques of its own. There’s a clear science to building a successful social media campaign & I would like to share my top 10 tips with you today.

So I hoped you’ve followed me on this slightly winding journey in this blog, & please have a good look at the points below. As ever, I would love to hear from you about your experiences using social media in recruitment today.

  1. Who are you trying to target? What’s your target audience? Having identified them, make sure your content reflects the audience you’re trying to engage with.
  2. KISS KISS (keep it simple stupid, keep it short & sweet). Your bio should be just that.
  3. Have a clear, professional & effective profile picture.
  4. Make sure you have consistent branding across all social media platforms, everything from the profile picture to the banner photo.
  5. Write your profile or “about us” section with your audience in mind. This isn’t for you, this is to hopefully make the correct audience engage with you & with your brand.
  6.  If you don’t use it, you lose it. There is nothing (in my eyes) more unprofessional than an empty social media feed. Don’t be Patrick Swayze, don’t be a Ghost.
  7. Think like your target audience. Make sure that the content you are producing is interesting to your audience, remember they’re human too.
  8. Be friendly. Connect, post, like, share, follow, follow-back – ultimately engage with people & companies on social media.
  9. Be human across your platforms. Professionalism is important, of course it is, but that doesn’t have to be the “be all & end all” of how you present your company to the world.
  10. See social media as a funnel. A funnel that will drive traffic to your website, build your brand awareness & get “ABC Recruitment” out there!

Of course Social media & the ever changing techniques and strategies to really making the most out of the platforms, is something that SSG love to help with. So, I know I said it before but if you read this today & would like to know more then please give us a call.

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