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Are you missing out on the unlimited benefits of social media leverage?

by lawrence o'Shea / Thursday 14th September 2017

Using Social Media to connect with your audience

Ignoring the benefits of social media as a digital shopfront for your recruitment services is more than a missed opportunity, and more a backwards step.

As the world continues to move onward, and progress in technology and communication continues to be made, standing still is no longer an option.

New skills and techniques are required to connect with new clients, candidates and maintain the relationships which keep your recruitment business ticking over.

First, some facts...

As of September 2017:

The top three most popular smartphone apps were Facebook, Facebook Messenger and YouTube.

78% of people check their smartphones for social notifications within 15 minutes of waking up each morning.

In the UK, 75% of these people check a social network or communication app before anything else.

There are 1.71 billion users on Facebook, which is more than the populations of the USA and China added together!

It's fair to say, then, that there are opportunities to be gained by leveraging social media as a recruiter to find clients, candidates and new opportunities.

How well do you know your social media?

Try your hand at this short quiz to see how on-the-ball you are with social trends:



How did you do?

Not very many people score 100% at the first time of asking, though many people may be surprised at how well they performed in this easy test. You should be scoring 100% in this quiz to be sure you're nailing the basics of the various social platforms.

How do you improve?

Practice, practice and more practice. To guarantee you are always riding the crest of the social media wave, you need to be using the platforms every day. Engage with clients, and share interesting articles (from your company's website if you can). Like, retweet and interact with the profiles of those you are looking to forge relationships with.

What if social media is not for me?

Unfortunately, in this day and age, you don't really have a choice. People are choosing to live their lives (professionally and socially) online more than ever before - and that is a trend unlikely to waver. If you really can't get to grips with social media, enlist the services of an expert.

Here's a video which covers how to use social media effectively in a few short minutes

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