This four point plan will help you crack LinkedIn
If you’re a recruiter, chances are you spend a good proportion of any given day working your network on LinkedIn.
If you’re a recruiter, chances are you attach your identity to the number of people that view your profile during any given 90-day period.
If you are a recruiter, chances are you are utilizing the fantastic LinkedIn platform to some degree already.
So, I am not going to approach this blog from a stance of trying to introduce you to LinkedIn and how best to then optimise your profile. I don’t think you need that. I don’t know you personally yet but I am going to assume that you don’t need to hear about how having a professional profile picture will increases your chances of engagement (the business kind) on LinkedIn 17 times over; or that having a cohesive and succinct profile when it comes to your experience history is as obvious as making a peanut butter on toast sandwich at half-time of any Super Sunday football game.
I am going to assume that you are coming to this blog today already very well versed with LinkedIn. You know the platform, you know how to make it work (to some degree) for you and what you need. My objective is that this blog might give you that 10% more you need to really start optimising, as oppose to simply “using”, your LinkedIn account. We’ll talk about things like; how best to gain a relevant a loyal following on LinkedIn to how you can further use your LinkedIn activity as part of your wider “social selling” activity.
GAINING A LOYAL NETWORK
While the perception of LinkedIn has changed over the year (much like any platform does), there is a very strong community within LinkedIn and one that you should really try and leverage and “tap into” at any given stage.
The most obvious way to do this is to connect with people. Now, for me (there might be more definitions for you) “people” on LinkedIn tend to be categorised into three different types.
- Prospective clients
- Like-minded professionals
- Miscellaneous professionals
For me, I wrongfully saw LinkedIn as purely for “people” #1 – Prospective clients and therefore my relationship with LinkedIn reflected that. Now while of course, the bottom line objective of LinkedIn is to gain more clients, over the years it’s become more evident that the best way to really get to that objective is to create a network of several types of people.
If you are a recruiter, connecting with like-minded, vocal and opinionated (in the best way possible) recruiters is a very good way to start creating that loyal following. Likewise looking at other sectors where LinkedIn is also heavily used will always be beneficial to you when looking at getting the most out of your time on the platform.
NURTURE, GROW AND CULTIVATE THOSE RELATIONSHIPS
I am sure you have seen it on LinkedIn before. The profiles that have the number of connections they have published on their “Heading” at their profile. “Joe Bloggs, I have over 10,000 connections.” While I am not downplaying that at all, I am suggesting that really it doesn’t matter how big of a number you have, as long as you are growing and nurturing the relationships you have with the connections you currently have.
The best ways to do that tend to be through focussing on continuously getting involved in professional debates, conversations and discussions on LinkedIn. There is a good handful of LinkedIn users out there that appreciate that and therefore will always give you an opportunity to get involved in a discussion if you are new to it. I hope I am not patronising you (as that is not my intention at all) – posting on LinkedIn, for someone who has never really done it before, can be daunting. You are exposing yourself to the wider world so, jumping on the back of some already rather “hot” discussion posts can be a good way to ease your way into things.
LinkedIn is a social site – and yes, like many social sites – content is king. But it’s important to remember the platform and in turn your objectives of the platform.
When looking at the type of content you might want to produce on LinkedIn, you need to constantly to go back to the objectives you have for LinkedIn. If like many recruiters/investors/professionals on the site, the fundamental objective is to gain more quality connections and more business as a result – then your content needs to reflect that.
Frequent questions to ask before you post?
- What’s my objective with this content?
- Who is my target audience?
- Am I coming across in the way I want to in this post?
- Could this be better in video form?
- Could this be better in blog form or linger post format?
- Am I cross-posting this content on to other social platforms?
KNOW YOUR LINKEDIN STRATEGY!
Fundamentally you need to know why you are on LinkedIn. Much like if you were on Instagram, Twitter, Facebook, Snapchat or even Tinder. Although I wouldn’t suggest hoping on Tinder for business purposes, never worked (or so my friends say…).
For this, let’s us Max Jones (me) as a case study. I am on LinkedIn to create a social presence with the objective that that presence will lead to more recruitment professionals approaching me to talk about investing and starting a recruitment agency. Whether that be to then work together or just simply to offer advice. I am on LinkedIn to create that social presence.
My hope is that through creating the presence on LinkedIn I can become part of a network that can help educate and help young/seasoned entrepreneurs in
My activity (I hope) then reflects that objective. I connect with fantastic recruiters (new to the industry or seasoned vets), I connect with like-minded business owners with the hope that I can learn more about the wonderful world on entrepreneurship to then pass that knowledge onto my network and so the momentum hopefully snowballs.
What about you? I’d love to know how you are using LinkedIn and what the objective for you is? Once we understand that, is your activity on the platform reflecting that objective?