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The Launch of DuffyMac

by Lawrence O'Shea / Monday 19th March 2018

Duffy Mac

We recently spent some time with Dara Duffy of DuffyMac about his experience launching his new recruitment business with SSG.
Here's what he had to say:


Tell me about your recruitment background?

I started my career in accountancy. I worked for Sky on their finance graduate scheme in London. I then moved to Capita in Cheltenham as a finance analyst. I had a realisation at Capita that I did not want to be an accountant for the rest of my life. I rightly believed that my skill set was better suited to building relationships instead of crunching numbers. So I decided to take the leap and joined a specialised finance recruiter in Cheltenham. I took to it like a duck to water and more importantly, I loved it. I had a successful two and a half years at that business, where I learned a lot about recruitment. I was able to use my emotional intelligence and finance knowledge and translate it into helping accountants find employment across the South West. As I got closer to my 30th birthday I knew it was only a matter of time before I stared my own recruitment company

What was your motivation for starting your own recruitment business?

When I was 29 I brought my dad to the pub to share my ideas for a new business and why it could be successful. I explained to him that I felt that I was living to the beat of other people’s drums and that I could operate at a different level if worked for myself.
I had a background working firstly in finance and latterly in financial recruitment.  Financial recruitment allowed me to engage with people rather than numbers, but even with that I didn’t quite get to feel I was delivering my best. I read lots of business content regularly and genuinely felt I could add a dimension not currently available in the recruitment market place.
My aim is to help finance professionals find a job and live a life that fuels them with passion and has them jumping out of bed in the morning to get to work.
Furthermore I felt leaders in finance departments want to fill their team with happy employees that are allowed to thrive. This frees up their time to improve the business, start other projects and get home on time in the knowledge that their new employee is the right person for the job. I’ve seen non-suitable candidates end up in the wrong jobs, costing the business up to 15 times their annual salary. I felt this could be easily avoided by more careful alignment of candidate competencies with client culture.
After a few pints my dad was convinced and we agreed it was worth following up with an action plan. DuffyMac was born.

What sectors do you cover?  What roles do you specialise in?

DuffyMac are a specialised accountancy and finance Recruitment Company covering Worcestershire and Gloucestershire. We help busy Finance leaders in industry find new team members equipped with the competencies to survive and thrive

What can customers expect when they work with you?

The DuffyMac promise

We endeavor to meet the client and listen carefully to their needs - so that we can establish the required competencies and any cultural idiosyncrasies in the client’s company that might determine the candidate’s success or failure.
We interview every candidate we put forward.
We send no more than 5 CVs and they will all be relevant for the role.
We add a brief description of the candidate with the CV as to why we believe they are relevant.
We set up the whole interview process all the way to offer stage
If the candidate leaves before 8 weeks (which is very rare) we offer a free replacement or a full refund. Why should the client bear all the risk?
I understand how frustrating it can be when you don’t have the full resources in your team at your disposal. When there is a gap in resources there is a risk of things going wrong, new projects not happening and stress in the team.
I have access to a very large pool of finance candidates in the West midlands and the South West. I use referrals, CV boards, LinkedIn and social media amongst other things to compile the best shortlist possible. Furthermore my own background is in accountancy. This gives me a better understanding of the detailed needs of employers and a very good idea of what A grade candidates look like.
DuffyMac is a relationship focused recruitment business. We still want to be doing business with clients 10 years down the line. This is why we always aim to give far more value than we take.

What are your long term plans for the company?

Long term I want the DuffyMac brand to be famous for quality service, integrity and knowledge sharing. Part of this involves sharing lots of best practice through blogs and white papers.  I’d like to believe the relationships that we build today will be the foundation for the business we have in ten years’ time.

Did the launch process meet or exceed your expectations?

The launch process exceeded my expectations. Krissy was fantastic throughout and kept me abreast of everything that was happening. In fact it couldn’t have gone smoother. I don’t remember a single hiccup!

Which part of the process if any do you feel we could have done differently or better?

I’m struggling to think of anything

Were you made to feel welcome at our offices?

I was made to feel very welcome. The first time I came I bought my dog sonic. Don’t ask! He was welcomed in and given treats and water, while I met lots of great people. The sandwiches were a great touch. All in all I couldn’t have been made to feel anymore welcome.

Which element of the launch most worried you initially?

The thought of having to register the business and deal with HMRC etc was slightly daunting. SSG make it very easy. They spell everything out and the whole thing proved to be easy.

Which element of the launch did you enjoy most?

I loved building the website and designing the logo. Christian is superb. I outlined what I wanted my logo to look like and after a couple of attempts he nailed it. I still absolutely love it. I also love my website. Christian is very informative and gets back to you very quickly, which I appreciate no end. When I received my business cards in the post I felt a million dollars. Furthermore it was a great touch by SSG to send a DuffyMac wall sign. Thanks for that SSG! I have it hanging up!

Which element of the launch did you enjoy least?

There wasn’t anything I didn’t enjoy. I was on cloud nine throughout the whole process, as I couldn’t wait to start my own business. The whole thing has been an amazing adventure. I love it.

How did you feel about the level of communication between yourself and the members of the SSG Team?

SSG are great communicators. They get back to you straight away and I’m very appreciative of that.

What were your thoughts on the launch day itself?

Although I was living on about an hours sleep after a holiday in New York and a very bad flight I loved the launch day. It was very informative all of my questions were answered. I just couldn’t wait to start at that stage. I was smiling all the way back to Worcester

Did you feel well informed about the launch process and what was expected of you?

100%! I am very grateful to SSG

Thanks to Dara for spending the time to speak with us! We really appreciate your feedback!

Thank you so much for reading this article on wearessg.com

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