Blogging regularly on your company website is a great way to reach new clients and candidates, and boost your online profile.
It gives you original content to share on your chosen social media platforms and opportunities to engage with your target market or sector.
If you are a recruitment entrepreneur, or an ambitious recruiter looking to make their mark. This list explains why blogging should be an essential part of your recruitment business plan and marketing strategy.
Here’s how to grow your business by blogging:
- Decide on your subject and how it offers value and benefit to your target audience. This may sound harsh, but nobody will read an irrelevant blog
- Decide which keywords you need to target to draw convertible organic traffic to your recruitment agency’s website. How can you turn your blog (and your website) into a lead generating machine?
- Consider how the keywords sit with your chosen subject. If the subject doesn’t sit with your company’s keywords, there may not be a lot of value in your post
- Get writing:
- Try to find the balance between too short and too long. 300-700 words is normally a good range to stay between.
- Consider using bullet points and lists (like this one!). Readers will find your post easier to digest, process and act upon.
- Use an online readability calculator and include a smattering of your chosen keywords to make sure your prose is optimised for search engine ranking
- Be creative:
- Try to supplement your blog posts with imagery and embedded video, preferably original content
- Include a featured image which is directly connected to the subject matter and your chosen keywords
- Enjoy the process:
- We all know what it feels like to read a blog which lacks fun or passion, so inject some life and personality into your blogging.
Balancing blogging with other aspects of your business can be challenging, though there are clear benefits. Try to commit to writing one article a week, and having a couple of articles in reserve for those hectic weeks when you don’t have the time to research and write an article which can be posted at the click of a mouse.