Being certain of your identity and assured that it is understood is one of the biggest challenges for branding recruitment start-ups.
For some budding recruitment business owners, the issue of branding may seem like it can wait. After all, in the cut and thrust oflaunching a new business how can you devote so much time to creating a goodimage, logo, tag line and so on? Not only that, but surely your real brand and inimitablethings that set you apart from the competition, emerge over time, right? It’s onlyby engaging with your clients and candidates that you can gradually discover exactly where your value lies?
Thankfully, for many, branding is at the forefront right from the very start. Knowing who you are and what you’re setting out to do is not only a personal mission. It’s imperative so the sector and market your working in recognise exactly who you are.
“We encourage our clients to think about their name and brand before starting,” says Christian Bannister, our Head of Creative at SSG.
“It’s easier for both of us to get it right the first time than to be changing further down the line. It’s also a good opportunity to ensure that they’re aligned behind a common vision and purpose.”
What do we think?
Lawrence O’Shea, Social Media & Creative Guru at SSG, agrees that it is better to be clear about your identity at the start of your journey rather than trying to change it at some future point.
“It’s far better to get your branding right at the beginning as it’s easier for your clients and candidates when making a decision,” he says.Lawrence O’Shea
Understand your audience
Here are some questions to consider.
A recruitment business needs to attract clients, candidates and of course their own employees. Christian also says that the perfect brand is one which appeals to all three. Not only that but the brand isn’t just a name or a logo; it’s your tone of voice & values.
- How will your brand appear?
- What do you want people to think it stands for?
- What tone are you trying to promote?
- Will the kind of language communicate well with your audience?
Krissy King, SSG’s very own New Business Launch Manager, also provides some pragmatic advice. She says,
“You want a name that is inspiring but at the same time, unique”.Krissy King
Your name can be far more than just a bunch of letters, surnames or anagrams but it is far harder than you would think to come up with a name that feels right. In fact, I’d go as far to say that for our clients, quite often it can be the trickiest part of our pre-launch process – it requires careful thought and consideration.
If you want to build a team, then hiring good consultants can be a tough gig. Therefore, your employer brand is critical. Ultimately, your brand is competing not just against the rest of the recruitment industry in your niche or sector, but it is also competing for the attention of your candidates who are constantly being exposed to influential brands which promise an amazing lifestyle!
New business owners need to be able to compete at this level. Our team of internal designers are waiting to work with you to produce for your brand is and glowing brand that will make you proud, excited and confident to face the challenges ahead. No templates, no restrictions, no objections!
This is all about reflecting your passion and style and as our designers will guide you through the process, you can watch and enjoy as you see your dreams taking shape.
No one has ever left this process without a boost to their confidence and a spring in their step.