Everyone is motived by something. Anything that anyone does in their career is because they’re trying to achieve some sort of feeling. That’s all motivations really are – feelings. It’s no different when you’re looking at starting a recruitment business.
Over the years, SSG would have had to have been idiots not to have picked up a few things when it comes to understanding peoples motivations around starting a recruitment agency. While everyone is motivated by slightly different things, there are clear trends. Trends that we are going to explore below – 5 trends. Or rather 5 motivations that are evident in every recruiter we work with.
Motivation 1 – Certainty
Everyone values an element of certainty in their career. For some, that certainty can be (and may always be) found within the “security” of a salaried role. While for others, the certainty can come in knowing that they have ultimate control over their career and the direction it takes.
Those motivated by the latter, tend to be those who venture into the realms of Entrepreneurship. They understand that there is a supposed security in working for someone else (and a security that has served them well – you would imagine – over the years). But what they desire, is something slightly deeper. They want the control that working for themselves can bring them, the autonomy and the ultimate certainty that, when all is said and done, the final say remains with them.
Motivation 2 – Un-certainty
On the flip side, every entrepreneur that looks to start their own recruitment agency knows that they are venturing into the unknown. While of course, this is a factor to consider, the majority of entrepreneurs actually strive for a little bit of un-certainty in their career.
I suppose a more apt way to describe it is variety. Running your own business is the ultimate variety, while the mechanics of running your own recruitment company may be the same as when you were working for someone else, the variety is extremely present. Most business owners know that see it as attractive.
Motivation 3 – Pride
Every professional should be proud of what they do. A catalyst for some of the recruiters we’ve supported over the years is actually they stop feeling proud of what they do. They haven’t fallen out of love with recruitment, but rather they’ve lost that desire to help drive the agency they are working for at the moment.
I think a factor of that is that everyone wants to feel proud of what they do. I would argue that 95% of the recruiters we’ve ever supported have cited feeling proud of what they do as being a motivator for them. Whether that be being proud of the agency that they’ve created that positions itself around their family life; or the agency they’ve created that has 3-4 consultants working in it; or the agency that they started in their back bedroom and grew to 15 consultants strong and then took to market and sold for a few million quid.
Motivation 4 – Connection
Some recruiters come from entrepreneurial families. Whether that be their dad, their mum, their brother – for some people, starting a business is just who they are, it’s in their very makeup from an early age and it was always going to be the end goal.
A product of that is that, if they’re honest with themselves, they start their own business to feel connected to those around them. Growing up in an environment whereby working for yourself was just “part of life”, means that they also want to feel that feeling – and have that connection.
Motivation 5 – Growth
Finally, let’s talk about growth. Growth, development, progression – whatever you want to call it, starting your own agency helps anyone feel like they are progressing in their lives. Starting your own business should be viewed as a vehicle; a vehicle that simply is going to help you (and your family) get from where you are now to wherever it is you want to get to over the next 5-10 years.
You can’t physically start a business without growing and for some recruiters, starting their own agency just feels like the natural next step. They’re not disgruntled where they are, nor do they have some grand plan rooted in the hatred for their current employer; the most “successful” ventures we’ve ever had the pleasure of supporting are headed up by individuals that value growth in what they do.
That’s why, at least in my view, that’s the most important motivation of them all.
What’s yours? Let us know in the comments!